Pomade in curly hair is a styling product designed to enhance the natural texture of curls and coils. Resembling a thick, creamy substance, it adds definition, hold, and shine to unruly curls without weighing them down or making them feel greasy.
Pomades have become increasingly popular due to their ability to hydrate, reduce frizz, and improve manageability. In the 1950s, pomades were primarily used by men to style slicked-back looks, but they have since evolved into versatile styling tools for all hair types, including curly hair.